"Creating a fairer global marketplace for disadvantaged developing world farmers"  

Every fairtrade Purchase Counts

2020 - Celebrating 25 Years of the Fairtrade Certification Mark

2020 - Celebrating 25 Years of the Fairtrade Certification Mark


The FAIRTRADE Mark guarantees:

1. Developing world farmers receive a fair and stable price for their products;

2. Producers receive a premium to invest in improving their communities;

3. Transparency, accountability (farm to shelf) and capacity building;

4. Decent working conditions. Eliminates child labour or human trafficking;

5. Environmental and health protection;

6. Gender equity;

7. Creates opportunities for marginalised small scale farmers to world markets.

Facts and Figures

  • Fairtrade is about better prices, decent working conditions and fairer terms of trade for farmers and workers in the developing world. Fairtrade guarantees more control over their own future by protecting the environment in which they live and work. The Fairtrade certification mark is an independent consumer label and can only appear on products from developing countries. While there are other ethical labels, Fairtrade is the only certification whose purpose is to tackle poverty and the United Nations’ Sustainable Development Goals (SDGs) - (Agenda 2030), particularly Goals 2,5,8,12,13, 16 & 17 in the developing world.

  • UK and Ireland has a historical tradition of helping out those in developing countries, playing our part in civic society and government towards achieving these SDGs targets. Fairtrade is local consumerism of Fairtrade certified products delivering international results through trade not aid, seeing as we all consume products daily from the developing world.

  • Fairtrade does not compete with local farming as we cannot produce these products, most being tropical items. Instead Fairtrade connects us directly with the people, many of whom we will never meet, who produce the products we depend on.

Why is Fairtrade needed?

  • Two billion people exist on less than £1.35/day;

  • 30,000 children die daily from preventable poverty-related disease;

  • 70% of the world’s poorest are female with 40% of women involved in agriculture;

  • 1.5 hectares is the average size farm plot cultivated by a Fairtrade farmer;

  • 30% of all farmers and workers in Fairtrade are women;

  • Nearly two million farmers and workers are Fairtrade certified producer organisations; equating to over ten million people directly benefiting from the Fairtrade system;

  • 1,599 Fairtrade certified producer organisations in 75 countries across three different continents;

  • Fairtrade is 50% owned by the producers representing farmer and worker organisations;

  • Over 5,000 Fairtrade products are available including tea, coffee, cocoa, chocolate, bananas, oranges, nuts, sugar, cotton, gold, cut flowers, wine, beer and cosmetics;

  • Global Fairtrade Sales - £7.3 billion (2018). UK being the largest international consumer market in excess of £2.4 billion (2018) and Ireland €382 million (2018). Sadly this amounts to less than £1 per week/per household spent on weekly shopping. Therefore, there is tremendous scope to do more;

  • Over £154 million Fairtrade premium is generated annually from global sales with UK sales contributing £30 million for re-investment by the farmers into their own communities.



Find out more about the Fairtrade initiative and the results of decades of advocacy.

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